Owner Lawrence Bluck, along with a courteous professional staff, provides the expertise you need for your fly fishing adventures. The Chico Fly Shop has been serving Northern California for over fifty years. Here you will find the specially designed fishing rods by the late, legendary rod builder Press Powell. The shop hosts an extensive inventory of the hottest fly patterns, tying materials and accessories that will fulfill every fly fisher's needs. The Chico Fly Shop also provides dedicated, seasoned guides on local fisheries and expert instruction in the art of fly fishing and fly tying for anglers of all ages and skills. At Chico Fly Shop, Lawrence's passionate commitment to the sport of fly fishing is expressed. You can always be assured of honest, knowledgeable service in a friendly and supportive environment. The entire staff is looking forward to serving all of your fly fishing needs.